CHANNAHON, IL, July 29, 2007 – Loders Croklaan, a leading innovator and producer of fats and oils, proudly announces a new line of SansTrans™ called Roll-Rite. They are a trans-free, lamination shortenings that delivers great taste, texture and superior process-ability. The new product line offers several lamination versions for various baking usages such as puff pastries, pies, croissants and danishes.

Roll-Rite maintains its pliability at room temperature and will not become brittle at colder temperatures. The product was developed to maintain the integrity of each layer of lamination in the dough. Roll-Rite shortening is designed to provide a more uniform product that is both smooth and consistent. Roll-Rite rolls out easily without breaking into pieces when cold, but is firm enough that it won’t seep into the dough when it becomes too warm.

“The market demands that we have to provide trans free solution in every segment of the baking industry,” said Mark Weyland, Product Manager, Loders Croklaan. “For this reason, SansTrans™ Roll-Rite was created to offer our customers a healthier option for lamination products that continues Loders Croklaan’s tradition of delivering quality, high performance products to meet customers’ needs.”

Additional benefits of Roll-Rite include:

• Maintains texture during processing and lamination
• Lamination and sheeting with no dough tearing and increased pliability. Less down time
• Easy to transfer using a fat pump
• Resists work softening
• Water free composition without loss of dough “lift”; eliminates problems
• associated with emulsion breakdown in high pressure rollers
• Greater performance than more expensive option such as butter

For additional information, please call 800.621.4710 or e-mail sanstrans@croklaan.com.